Global leader in supply chain management, Bollore Transport and Logistics, has announced the official launch of its first B.Lab Center in Puteaux, France. Unveiled on April 12 2019, the new facility is designed to complement efforts towards supply chain transformation.

B.Lab is Bollore’s digital innovation booster that focuses on the digitization of the supply chain. It aims to provide real-time solutions to its customers through the use of technology including design thinking methodology. B.Lab relies on four projects: projects, process, people and network through which Bollore delivers better visibility on the supply chain with real-time piloting.

B.Lab innovation centres support innovators carrying out pragmatic digital innovative projects. Through showroom and co-creation they facilitate innovation inspiration by proposing different workshop services for customers. With the new 500 sqm location, the company aims to use its sustainable operational system to drive activities in the industry. The company looks to include its customers’ needs in the complete process from creative ideation to implementation in a real environment, developing new solutions to accelerate the digitization of the supply chain.

Bollore is a leading player in logistics globally with a proven performance that delivers infrastructure and enterprise solutions in the industry. Its B.Lab centre is relying on the B.Lab global network company and on a worldwide innovative ecosystem. These innovation initiatives are led by four technologies: Blockchain, Artificial Intelligence, Robotics, Internet of Things and will be able to address needs of customers in a context of digital revolution, volatile and complex markets, and help them stay competitive.

“Based on design thinking methodology, an approach focused on the need of the customers, the B.Lab Center is composed of different specific areas: “Reset”, zone of inspiration; “Innovation Factory” where are tested innovative digital solutions; “Fab Lab – Warehouse & Retail”, maker space to build and experiment prototypes; and “Ideate”, modular room dedicated to co-creation workshops with clients and experts,” the company states on its website.

“Innovation is engraved in the DNA of the Bolloré Group which has been able to evolve from manufacturing paper to making ultra-thin film to developing electrical storage solutions along with electric vehicles. It has also demonstrated its capacity for anticipating change and its entrepreneurial spirit for embracing new technologies and entering new markets.”