The BlackBerry Passport and Z3 have been named winners of the prestigious iF Design Award for 2015, continuing a recent trend of technological accolades for the company fighting so hard to make a comeback. Both devices won the coveted seal of excellence from a pool of almost 5,000 entries from 53 countries.The iF Design Award is recognized around the world for over 60 years as a label of design excellence, and the iF logo is an internationally established symbol identifying outstanding achievements in design.

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The BlackBerry Passport and Z3 will be featured in one of three subsequent special shows in the iF design exhibition Hamburg. “Inspired by the passport, a universal symbol of mobility, the BlackBerry Passport is perfect for traveling light. To continually evolve, the BlackBerry Passport leverages our strength and heritage, yet is new and innovative.” Blackberry said in response to the award bestowed on their signature device.

The company praised the Z3‘s precision, saying it makes the BlackBerry 10 experience accessible to all in a 5” form factor. “With a modern and minimal design, it is the perfect balance of utility and elegance. It shares a similar construction to the BlackBerry Passport, holding all elements together in unity. The result is a product that looks and feels slim, yet is highly durable,” said Brian Paschke, BlackBerry’s Senior Industrial Designer.

But for all its industry recognitions, Blackberry continues struggle for market in share in comparison to SmartPhone giants like Apple, who recorded a world record of profits a few days ago. “This announcement is great, but get the sales going “For heaven sake,” commented a tech expert.  “It’s pathetic the way BlackBerry is representing it self on the world market of sales. Awards doesn’t put money in the bank. Sales do. So lets get going John Chen or the train will leave the station. If it haven’t already left?”

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