Leading house-hold food brand company, American Gardens, has revealed plans to expand its brand and exploit opportunities across Africa, the Middle East and other emerging markets.

American Garden is targeting new markets to sustain an over 20 percent-strong double-digit growth since its inception 25 years ago as the company develops an aggressive marketing strategy to launch its products with a new brand identity.

It told Dubai’s Khaleej Times that it sees about 50 percent business growth potential in African and emerging markets.

“We aim to grow even more aggressive and are confident to sustain the growth trend in coming years by exploring new food markets in Africa and emerging nations,” chairman of American Garden, Morty Fazal said.

“The Middle East is a key market for us. We generate about 45 per cent of our business from this region and have firm plans to strengthen the company’s base here and expand operations in Africa and emerging markets.”

American Garden started over two decades ago with just one product. Today it has over 250 products in over 25 categories including canned foods, condiments, kitchen helpers, sweet treats and snacks in over 50 countries across the Middle East, Africa, Far East, Asia and Europe.

“We have come a long way having started with a single product category — canned vegetables. We are now the leaders in numerous categories in many markets, and we look forward to even more success in the coming years,” Fazal said.

He added that the company is already sourcing a few products from the UAE and hope to increase it further as demand of UAE products is also increasing, especially in the Africa region.