now be able to buy digital content from the Windows Phone Store using their mobile pre-paid and post-paid accounts under a new deal signed with Microsoft Corporation and cellphone maker, Nokia Corporation.

In Africa, VimpelCom has mobile network operating units in Algeria, Burundi, Zimbabwe and the Central African Republic while it also has other telecommunications units in Canada, Pakistan and Bangladesh among other counties. Its combined subscriber base stood at 212 million as at the end of September 2012.

VimpelCom has announced that subscribers on its networks will now be able to use their mobile phone accounts “to easily find, try and buy” games, music and other digital content from the Windows Phone Store.

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